Herbert Casson

1. Use Your Business Benefits
   • Avoid imitations…
   • The main principle of any business always develop the advantages…
   • Cannot be any advantages to expand the border…
2. Scope of business must conform to the volume of capital
   • Do not overvalue your chances…
   • More than 15% yield of the existing business can be without harming business to take credit…
   • Take your business onwards before the limits of your own…
3. It is necessary to have modern equipment
   • Modern techniques are cheaper…
   • Modern techniques are very fast in compensation costs…
   • Losses owing to the companies who are working the old equipment…
4. Business efficiency and reliability depends on skilled workers
   • The employee is first of all people and its attitude towards human demands…
   • Special attention should be paid to the employees of the initiative…
   • The best way to lead people to their own giving the opportunity to work…
5. Achievement positive reputation
   • Good name of the company's best advertisement…
   • The customer of the cheap advertising have to constantly pay…
   • Good advertising is not worth anything…
6. Expand the sales market
   • Sale is the advertisment, or the progress of the product…
   • If the number of new customers than lost, so business is flourishing…
   • People need to teach to buy the new goods produced by the company…
7. The best way to save money is the right organization at the time
   • Time should be about the same way as the money…
   • Need to practice following a clear plan and not oblique small and useless matters…
   • Taken obligation to make timely principal important issue in business world…
8. It is impossible to have a profitable business without effective methods
   • Need to face to know that factors that may slow down trade…
   • The root of all problems can be considered non-awareness…
9. Business career does the person, who possess special knowledge
   • Learn, learn and learn again…
   • Resists are more used persons…
   • Combine theoretical and practical things, learning and life experience…
10. Decentralization of business management supports stagnation
    • Separation of responsibilities, step into the future…
    • Intelligent leader shares the responsibility…
    • Above instructions tradition is killing the initiative…
11. Net income in any business is the purpose and meaning
    • Reduce production losses, expanding the sales market…
    • Should be constantly striving to the fact that the revenue and expenditure parts of the difference between keep growing trend…
12. Business should always develop
    • Tentative and do become a leading…
    • The success of the work of the mind…